Jesse Schell Deserves a TED Talk for Predicting the Future of Gaming and Marketing
Friday, 26 February 2010
Estimated reading time: 1 minute, 9 seconds
Jesse Schell, a Carnegie Mellon professor, gave a totally awesome speech at DICE (video at the bottom). DICE is like TED for the video game industry. Jesse predicted the future of gaming. I’m not sure he realized he was predicting the future of marketing, too.
He mentions uber-popular Facebook games like Mafia Wars and FarmVille (notorious for being scams and raking in millions).
It’s 30 minutes long. The first 15 minutes were tough because I was unsure where it was leading. Even so, I highly suggest you watch the entire video. The first 15 minutes help to setup the latter half, though they aren’t necessary for our purposes.
If you really don’t feel like watching the whole thing, at least watch from 18:57 to the end. Jesse gives a rambling, advanced rant on the future of our civilization, and how games will be everywhere. More importantly for us, he (possibly) unintentionally ties them in with the future of marketing as well.
To paraphrase, “Games will be on our clothes, in our toothpaste, in our cars, literally everywhere.”
And that’s the ultimate goal for marketing: super-targeted marketing with heavy engagement and analytics/metrics down to the tiniest iota of measurement.
This video is awesome. His style of presentation is even more awesome. I would love to see him give a more concise, specific, focused TED talk.
Taken from http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/
Source:
Want more?
Newer: Always Put Purpose Before Profit
Older: Talk Like You, Like, You Know, Care
For one-on-one conversation, e-mail thoughts to tyler@thetylerhayes.com.
For group conversation, post thoughts below.
His book on game design (The Art of Game Design: A Book of Lenses) is also an amazing book for any interactive designer. A truly thoughtful and thought-provoking book.
Kind of bummed my local library doesn't offer this book, considering it's $53 on Amazon. I'll definitely keep trying to get my hands on it though, thanks for the heads-up! Have you seen Jesse Schell in person before? I'm curious as to what he's like away from cameras and the public eye.
Kind of bummed my local library doesn't offer this book, considering it's $53 on Amazon. I'll definitely keep trying to get my hands on it though, thanks for the heads-up! Have you seen Jesse Schell in person before? I'm curious as to what he's like away from cameras and the public eye.